BROKE CHIPS

ONE CHIP. TWO HALVES.

Break the ordinary.
Keep the crumbs.

00CHIPS
BROKEN
01 — ORIGINA CRACKED CLASSIC

Born whole.
Built broken.

Broke Chips was the last snack on the shelf. Then came the crack. Everyone called it ruined. It called itself free.

Now both halves travel together—never perfectly aligned, never pretending to be.

02 — CRUMB TRAILNO PERFECT PLAN

The less we have,
the louder we crunch.

01

CRACK

Break the clean surface.

02

SCATTER

Leave a trail worth following.

03

CONNECT

Find the other broken pieces.

04

CRUNCH

Make noise. Stay unmistakable.

COPIED